Offline Website Marketing and Promotion
Website marketing efforts
that are done off-line can involve both active and passive marketing
activities, and among the endless possibilities, many can be done
effectively and economically either through personal contact or
via some sort of print media.
Active Promotion through Personal Contact
For business to business marketing, many people recommend maintaining
an active membership
in local business related organizations like the local Chamber of
Commerce, technical or trade groups, or one or more of the many
networking groups that are being set up among business people on
a local level.
Depending on the
product or service, sometimes it can even be helpful to make personal
contact with people in religious or social groups, and even possibly
the workplace, to spread the word.
Also depending on
the type of service or products, sometimes booths can be set up
at local fairs or conventions, or contacts can be made simply by
attending them, making an effort to become personally acquainted,
and handing out flyers or business cards.
Promoting through Print Media
Advertising is often
available in local newspapers for reasonable rates, as well as various
publications put out by local groups and organizations.
Yellow pages advertising
goes without saying. Including the URL in even a small ad gives
an opportunity for potential customers (or visitors) to check out
the website and find out considerably more about the company or
organization than they otherwise could have, and could easily lead
to a sale if the customer finds what they are looking for - particularly
if most other vendors in the niche don't have websites, which is
often the case on a local level.
Other Methods and Possibilities to Get the Word Out
Other promotion possibilities
to consider for getting the URL out include:
- Direct mail
- Postcard campaigns
(you can't really knock it 100%, it's used for selling IBM mainframe
- Putting the URL
on ads or bumper stickers on the car or truck
- Putting up yard
- Giving away promotional
- Wearing t-shirts
with the logo or slogan
many, many more. Take notice next election - just about any
way, other than knocking on doors or walking the malls, that's used
in a political campaign has possibilities for promoting a site,
as long as it's in good taste and the URL is included.
possibilities are endless, and this is far from a complete list,
but for most sites, it can be productive to think beyond the usual
internet marketing channels and look for off-line possibilities
as well as online for effective ways to promote a website.