Search Engine Optimization: Relational Factors
What I consider the "relational" part of search engine
promotion refers to the relationships established between and among
web pages and websites by means of hyperlinks.
Relational Elements = Links
- Inbound links from web pages
- Inbound links from directories
- Reciprocal linking between sites
- Linking out to other sites
- Page Rank (Google)
Link analysis is probably one of the most algorithmically complex
aspects of the way that search engines score pages, and deserves
exhaustive treatment, as well as references to academic papers and
patents.
Some of the documents are collected here:
Link
Analysis and Topic Distillation
Included are topics related analysis of links, Topic Distillation,
Hubs and Authorities, and the Hilltop Algorithm.
More on linking is soon to come, and will be on a continuing basis,
but in the meantime, for some excellent references with regard to
linking and obtaining links, please refer to the resources given
in these outstanding posts by Nacho, a Senior Moderator at Search
Engine Watch Forums:
Link
Building 101
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